Pirelli, an Italian multinational tyre manufacturer, is a prominent name in the automotive industry. Based in Milan, Italy, it ranks as the 6th-largest tyre manufacturer globally. Since its inception in 1872 by Giovanni Battista Pirelli, the company has specialized in producing tyres for cars, motorcycles, and bicycles.
Key Facts:
- Listed on the Milan Stock Exchange since 1922.
- Operates in over 160 countries with 19 manufacturing sites across 13 countries.
- Network comprises around 14,600 distributors and retailers.
- Controlled by China National Chemical Corp. Ltd. (ChemChina) since 2015.
- Exclusive tyre supplier for various prestigious sporting events, including Formula One and the FIM World Superbike Championship.
- Known for the Pirelli Calendar, featuring contributions from renowned photographers.
History and Evolution:
- Founded in Milan, initially focusing on rubber and derivative processes, later shifting to tyre and cable production.
- Pioneered in the creation of the “wide radial tyre” in 1974, revolutionizing rally racing tyres.
- Expanded globally, acquiring the Armstrong Rubber Company in 1988 and venturing into various industries including fashion and renewable energy.
- Transitioned to a pure tyre company, selling off its cable division and other non-core businesses.
- Returned to the Milan Stock Exchange in 2017, emphasizing its focus on consumer tyre products.
Product Range:
- Car Tyres: Includes the P ZERO line for ultra-high performance and Cinturato tyres for high-end cars.
- Motorcycle Tyres: Features the Diablo range for road and track, and the Angel series for street use.
- Bicycle Tyres: Offers products like the P ZERO Velo for road racing and Scorpion for mountain biking.
Corporate Affairs:
- Major shareholders include Marco Polo International Italy and Camfin S.P.A.
- The Board of Directors is led by Chairman Li Fanrong and Executive Vice Chairman and CEO Marco Tronchetti Provera.
Marketing and Sponsorship:
- Renowned for the Pirelli Calendar, showcasing art and fashion photography.
- Long-standing sponsor of Inter Milan football club and various motorsport events.
Motorsport Involvement:
- Long history of involvement in motorsports, including exclusive tyre supply for Formula One since 2011.
- Notable for its color-coding system for tyre compounds in Formula One.
- Has faced challenges and controversies in Formula One, adapting to changes in car designs and regulations.
Global Presence and Investments:
- Engaged in overseas investments, like the motorcycle tyre plant joint venture in Indonesia.
- Also ventured into innovative products like the P Zero Sound Bluetooth speaker, reflecting the brand’s connection with motorsport.